The invention discloses a ceramic-based friction material and a method for preparing the same. The ceramic-based friction material consists of the following raw materials in part by weight: 6 to 8 parts of thermal plasticity phenolic resin or modifier thereof, 7 to 8 parts of potassium titanate whisker, 5 to 6 parts of attapulgite clay, 3 to 4 parts of expanded vermiculite, 4 to 5 parts of butyronitrile rubber powder, 4 to 5 parts of chromite powder, 12 to 13 parts of ceramic fiber, 3 to 4 parts of powdered coke, 14 to 15 parts of barium sulfate, 5 to 6 parts of artificial graphite, 9 to 10 parts of scale graphite, 7 to 8 parts of organic rubbing powder, 3 to 4 parts of sericite, 0.5 to 1 part of aluminum oxide, 3 to 4 parts of copper fiber, 3 to 4 parts of coloring agent and 0.5 to 1 part of organic fiber. The preparation method comprises the following steps of: material blending, cold press moulding, hot press moulding, polishing and curing treatment. The ceramic-based friction material has the advantages of high and stable frictional property, suitable frictional coefficient, low wear rate, low hardness, no damage to friction coupling materials, low braking noise, and extremelylow environmental pollution; and in use, the ceramic-based friction material has the advantages of smooth braking, gentleness, comfortability, safety and reliability.