The invention belongs to the technical field of luminescence and display, relating to a red luminous material in a novel rare earth phosphor luminous material for converting a purple light emitting diode (LED) to a white LED. The structure formula of the red luminous material is M[3-a-b-c]NSi2O8:Ra.Sb.Tc, when M is metal element Ba, N is metal element Mg, R is transition metal element Mn, S is rare earth element Eu and T is rare earth element Tb, MnCl2.4H2O is an activating agent and a fluxing agent in the reaction, thus reducing the reaction temperature, shortening the reaction time, lowering phonon energy in substrate lattice and improving the luminous efficiency. The preparation method comprises the following steps: weighting the materials with the structure formula by weight percent, evenly grinding, placing and calcining the ground material in a high-temperature furnace, cooling, porphyrizing, calcining at high temperature again, and porphyrizing again after cooling, thus obtaining the product. The red luminous material is mixed with a silicate rare earth luminous material capable of emitting blue light and green light in proportion to be coated on the core of the purple LED so as to emit white light.