The invention relates to a novel nonlinear earthquake reduction device. The novel nonlinear earthquake reduction device can effectively dissipate energy introduced by a body and introduce the energy into the earthquake reduction device in a one-way mode, broadband earthquake resisting is achieved, resonance damage is avoided, and the novel nonlinear earthquake reduction device has suitable rigidity and damping capacity, and is stable in performance, compact in structure, variable in frequency, controllable in damage and easy to manufacture. A vibration absorber is mainly a horizontal earthquake absorbing device, the whole structure is in a long-strip shape, and the novel nonlinear earthquake reduction device comprises end fixing members (1), connecting pre-embedded pieces (2), silica-gel damping mats (3), nonlinear rigid springs (4), steel tube sliding ways (5) and a NES vibrator (6). The novel nonlinear earthquake reduction device can be used for interlayer earthquake isolation and basic earthquake isolation of an engineering structure, and can also be used for earthquake isolation of a mechanical device.