The invention discloses whitening and moisturizing cleanser containing flos magnoliae extract and a preparing method thereof. The whitening and moisturizing cleanser is prepared from A components, B components, a C component, D components and E components, wherein the A components include, by weight, 15-50 parts of deionized water, 1-10 parts of strong base, 10-30 parts of humectant and 0.01-0.1 part of chelating agent; the B components include, by weight, 0.5-5 parts of emulsifying agent, 0.1-5 parts of pearling agent and 15-40 parts of fatty acid; the C component includes, by weight, 15-30 parts of surfactant; the D components include, by weight, 0.1-5 parts of skin-feeling conditioning agent and 1-5 parts of deionized water; the E components include, by weight, 0.1-0.5 part of p-hydroxyphenyl ethyl ketone, 0.5-5 parts of emollient, 0.01-2 parts of dendrobium candidum extract, 0.01-0.5 part of alpine plant extract and 0.01-0.5 part of the flos magnoliae extract. The whitening and moisturizing cleanser containing the flos magnoliae extract is good in whitening and moisturizing effect, convenient to make and use, safe, free of side effect and free of stimulation and harm to the skin, and is suitable for various skin types.