The invention relates to an adhesive for zinc-containing fly ash pellets of a rotary hearth furnace and a preparation method. The adhesive comprises raw materials mixed according to a certain proportion, and the adhesive is characterized in that the raw materials comprise the following components in percentage by mass: 0-2% of amide, 0-8% of CMC, 40-50% of pregelatinized starch, 0-5% of sodium carbonate, 0-5% of baking soda, 20-30% of alumina powder and 15-25% of bentonite; the raw materials are mixed, specifically, 0-2% of amide, 0-8% of CMC, 40-50% of pregelatinized starch, 0-5% of sodium carbonate, 0-5% of baking soda, 20-30% of alumina powder and 15-25% of bentonite in percentage by weight are prepared and uniformly mixed and stirred; and the adhesive for the zinc-containing fly ash pellets of the rotary hearth furnace is small in dosage, small in ash content and high in strength, harmful substances capable of reducing the iron grade are not introduced, the pellets do not disintegrate and do not pulverize at high temperature, and the prepared pellets are high in dezincification rate, resistant to high temperature, good in reducibility and high in metallization rate.