The invention relates to a process for preparing a polyvinyl chloride cable material, and the process comprises the following steps: 1, adding PVC resin with the degree of polymerization of 1300, SG3 type PVC resin, cyclohexane-1,2-dinonyl diformate, acetyl butyl octyl citrate and white carbon black into a high-speed kneading machine for high-speed kneading for 3 to 5 minutes to reach temperature of 90 to 100 DEG C; 2, performing low-speed kneading for 1 minute, simultaneously pouring antimony trioxide, zinc borate, a filler, aluminum hydroxide, a calcium zinc heat stabilizer, antioxidant 1010, a lubricant, processing modifier P551J, an inorganic silicate deodorant and white carbon black, then performing high-speed kneading for 6 minutes, and when the temperature reaches 120 DEG C, fully mixing evenly, pre plasticizing, and discharging; and 3, when in extrusion, screw temperature of double screws being 120 DEG C to 150 C. The process greatly improves the flame retardant property of the material, and the material has good carbon forming effect during combustion, so that secondary combustion and flame propagation of the material can be prevented.