The invention provides an automotive trim special high-insulation coating and a preparation method thereof. The automotive trim special high-insulation coating is prepared from the following raw materials in parts by weight: 50-70 parts of hydroxy acrylic resin, 6-10 parts of cellulose acetate butyrate liquid, 1-3 parts of polyethylene wax, 2-6 parts of dispersing agent, 2-6 parts of pigment, 1-4parts of extinction powder, 0.1-0.6 part of leveling agent, 8-10 parts of ethyl acetate and 8-10 parts of butyl acetate. Compared with the prior art, the coating provided by the invention does not contain volatile organic compounds, the cross-linking density after curing is large, the performance indexes of a coating in various aspects such as hardness, wear resistance, acid and alkali resistance,salt mist resistance and gasoline resistance are very high, especially the paint film insulativity is very good, and when the voltage of a multimeter is 1000V, the resistance can reach 50G ohm or above. And moreover, during spraying, the coating is good in dispersity, moderate in leveling property, moderate in thixotropy, uniform, free of obvious orange peel, free of needle eye bubbles, free of impurity points and good in smoothness.