The invention relates to a tire sidewall rubber without a mold release agent and a processing technology thereof. According to a design scheme provided by the invention, the formula mainly comprises the following components: natural rubber with a grade of SMR20, butadiene rubber BR9000, stearic acid, active zinc oxide, an anti-aging agent 4020, an anti-aging agent 3100, an anti-aging agent TMQ, rubber protective wax, carbon black N339, an internal releasing agent with a grade of AT-16, environment-friendly aromatic hydrocarbon oil with a grade of Vivatec 500, an accelerant CBS, insoluble sulfur IS-6005, and an anti-scorching agent CTP. The formula employs a natural rubber and butadiene rubber coexistent raw rubber system, uses the new materials, i.e. the internal releasing agent with a grade of AT-16, the active zinc oxide and environment-friendly aromatic hydrocarbon oil with a grade of Vivatec 500. By applying the formula to rubber production, the operation is simple and convenient, the production cost is low, and the rubber processing properties are good. The invention provides a tire sidewall rubber without a mold release agent for tire production.