The invention discloses a hard wire steel wire rod. The hard wire steel wire rod is prepared from the following components in percentage by mass: 0.78-0.82% of C, 0.18-0.25% of Si, 0.60-0.65% of Mn, not greater than 0.018% of P, not greater than 0.010% of S, not greater than 0.015% of [Al], not greater than 0.015% of As, not greater than 0.10% of Cr, not greater than 0.10% of Ni, not greater than 0.10% of Cu, not greater than 0.10% of other inevitable impurity elements and the balance of Fe. The average sorbitic level of the hard wire steel wire rod is not smaller than 90%, the section shrinkage rate of the hard wire steel wire rod is not smaller than 31% and the tensile strength of the hard wire steel wire rod is not smaller than 1100Mpa. According to the hard wire steel wire rod disclosed by the invention, the types, the content and the preparation process of each element are regulated, so that the sorbitizing degree of the steel wire rod is high; meanwhile, the hard wire steel wire rod has excellent shaping and strength, and is an ideal raw material for preparing subsequent products.