The invention relates to a multifunctional high-efficiency heat-preservation heat-insulation coating material. The compositions in percentage by weight of the coating material are: 10 to 20 percent of water, 0.1 to 0.2 percent of multifunctional auxiliary agent, 0.1 to 0.2 percent of wetting agent, 0.5 to 0.8 percent of dispersing agent, 0.3 to 0.5 percent of antifoam agent, 1.5 to 3.0 percent of propylene glycol, 16 to 20 percent of rutile-type titanium pigment, 3 to 5 percent of mica powder, 6 to 8 percent of hollow glass microballoon, 3 to 5 percent of infrared powder, 3 to 4 percent of fire retardant, 35 to 40 percent of elastic acrylic acid emulsion, 3 to 5 percent of opaque polymer, 0.5 to 0.8 percent of film-forming auxiliary agent, 0.2 to 0.3 percent of bactericide and preservative and 0.3 to 0.6 percent of thickening agent. The multifunctional high-efficiency heat-preservation heat-insulation coating material is of aqueous monocomponent and does no harm to human body and the environment so as to be an environment-friendly product; meanwhile, the coating material also has excellent waterproof and fire-retardation functions, convenient and quick construction, excellent adhesion strength, outstanding crack resistance, infrequent pollution and service life as long as 15 years; moreover, during practical use, the coating material can effectively reduce solar heat accumulated in a house by approximately 8 to 15 DEG C, and can greatly reduce energy consumption.