The invention discloses a rubber adhesive strip for shoes. For the rubber adhesive strip, natural rubber, butadiene styrene rubber, accelerating agent M, accelerating agent DM, accelerating agent TMTD, sulphur, solid ancient malone, anti-aging agent BLE-C, argil, zinc oxide, stearic acid, machine oil, calcium carbonate, carbon black N330, scorch retarder CTP and salicylic acid are selected, and the rubber strip meeting the standard requirement is formed by dicing, plastifying, roling, plastifying again, rolling again, rubber refining, wingding and dividing. The rubber strip disclosed by the invention is adhered on the periphery of a dried sponge innersole coated with natural rubber glue, a dried upper with upper corners brushed with the natural rubber glue is sleeved on a shoe tree, and the sponge innersole adhered with the rubber adhesive strip is placed at the bottom of the shoe tree and pulled by hand or machine to be adhered with the upper. With the adoption of the rubber adhesive strip, a polyester filament yarn upper can be effectively and firmly adhered with the sponge innersole, and the percent of pass of the finished shoes can reach more than 99%.