Provided is a 
copper alloy material having excellent bendability, proof strength, 
conductivity, and 
stress relaxation resistance, and that is suitable for automotive components and the surrounding infrastructure, particularly in electric vehicles and 
hybrid electric vehicles, as well as for the lead frames, connectors, terminals, etc. of 
solar power generation systems and the like. The 
copper alloy material contains 0.1-0.8 
mass% of Cr and 0.01-0.5 
mass% in total of at least one type selected from the group consisting of additive element group 1 and additive element group 2, and the remainder comprises 
copper and inevitable impurities. In the 
crystal orientation analysis of a rolled surface carried out using 
electron backscatter diffraction measurement, the area proportion of 
crystal grains having an orientation that is offset at 15 DEG or less from the cube orientation {001}<100>; is 3% or above, and the proportion of S3 
coincidence grain boundaries in the 
crystal grain boundaries is 20% or above.The additive element group 1 is 0.01-0.5 
mass% in total of at least one type selected from the group consisting of Mg, Ti, and Zr; and additive element group 2 is 0.005-0.5 mass% in total of at least one type selected from the group consisting of Zn, Fe, Sn, Ag, Si, and P.