The invention discloses a copper-chromium-zirconium alloy contact wire and a production technique thereof. The copper-chromium-zirconium alloy contact wire is composed of copper, chromium, zirconium and inevitable impurity elements according to the set mass percentages. In preparation, the main technique comprises the steps of raw material preparation, up-drawing continuous casting, CONFORM continuous squeezing, primary cold machining, solution treatment, secondary cold machining, aging treatment and finished product drawing. According to the copper-chromium-zirconium alloy contact wire manufactured by the technique and materials, the matching of the contact wire raw materials is reasonably adjusted, the ratio of all element components in the contact wire is adjusted, and the special production technique is combined so that a high-strength high-conductivity contact wire product can be produced, wherein the weight of one single contact wire product is larger than two tons, the IACS electrical conductivity of the contact wire product is 75-90%, and the tensile strength of the contact wire product is 550-700 MPa; and the requirement of current electric railway high-speed development can be better met.