The invention relates to a strip steel wire drawing production line and an assembly-line wire drawing process thereof. The production line comprises a base plate, a material placing device, a guidingdevice and a wire drawing device; the material placing device and the guiding device are sequentially installed on the base plate from left to right, and the wire drawing device is arranged at the upper end of the guiding device and installed on the base plate; the material placing device comprises a material feeding mechanism and a material collecting mechanism, the wire drawing device comprisesa lifting frame, a rotary motor, a non-woven fabric roller brush, a vibration frame, a bump, a rotating shaft and a rotating motor, and the guiding device comprises a working table, a first mounting plate, positioning plates, a second mounting plate, pressing springs, extrusion frames, linear sliding rails, rotating shafts and pressing blocks. The strip steel wire drawing production line and the assembly-line wire drawing process thereof can solve the problems that in the strip steel wire drawing process, the surface of strip steel is uneven, the movement stability is poor, the use range is small, and the adjustability is poor, can achieve the function of automatic wire drawing on strip steel, and has the advantages that the flatness of the strip steel is high, the stability is high, the use range is wide, and the adjustment is flexible.