The invention relates to a tear-resistant, peel-resistant and flame-retardant PVC membrane structural material preparation method and a product, wherein the preparation method includes the steps: mixing and stirring 100 parts of polyvinyl chloride resin, 55-65 parts of diisononyl ortho-phthalate, 5-25 parts of a modified flame-retardant smoke suppressant, 1-5 parts of isophorone diisocyanate, 1-5parts of a barium-zinc thermal stabilizer, 1-5 parts of fatty alcohol-polyoxyethylene ether, and 5-20 parts of a diluent, to obtain a PVC impregnating solution; immersing a polyester fabric in the PVCimpregnating solution, extruding by a rolling drum, drying, and cooling, to obtain a modified polyester fabric; preheating the modified polyester fabric under a condition of the temperature of 90-125DEG C; preheating a 0.1-0.5 mm thick PVC film under a condition of the temperature of 150-205 DEG C, then carrying out hot pressing with the modified polyester fabric, and cooling to obtain the tear-resistant, peel-resistant and flame-retardant PVC membrane structural material. The method modifies the PVC impregnating solution and the flame-retardant smoke suppressant in the PVC impregnating solution, so that the product has more superior tear resistance and peeling resistance, and further improves flame retardant stability, water scrubbing resistance and durability.