The invention relates to strong aroma roast chicken and a flavoring thereof. The flavoring provided by the invention is made from the following raw materials of: by weight, 10-20 parts of white sugar, 100-300 parts of refined salt, 100-300 parts of cerealose, 10-20 parts of sesame oil, 5-20 parts of dried orange peel, 5-20 parts of cassia, 5-20 parts of aniseed, 1-5 parts of Xinqi, 1-5 parts of common fennel fruit, 10-30 parts of ginger, 1-5 parts of nutmeg, 1-5 parts of kaempferia galamga sheets, 1-5 parts of Villous Amomum Fruit, 1-5 parts of clove, 2-8 parts of dahurian angelica root, 3-5 parts of tsaoko fruit and 2-8 parts of Chinese prickly ash. The roast chicken prepared in the invention has advantages of oily bright appearance, white meat quality, delicious taste and rich fragrance. The cooked meat is separated from bones and is fat but not greasy. When chewing the bones, chicken fragrance leaves in the mouth. The chicken meat can completely fall off if chicken legs are shaken while hot. The strong aroma roast chicken provided by the invention are first-grade food, and can be eaten when the chicken are hot or cold.