The invention discloses a heat insulation paint with plurality of properties, and belongs to the field of building materials technology. The heat insulation paint with plurality of properties comprises, by weight, 25 to 36 parts of styrene-acrylic emulsion, 5 to 10 parts of bamboo charcoal fiber, 10 to 15 parts of silica, 3 to 6 parts of a heat-reflecting heat-insulating powder, 8 to 14 parts of aheat-resistance mixture, 2 to 7 parts of a wear-resistant reinforcing agent, 1 to 3 parts of a defoaming agent, 1 to 3 parts of a bactericide, 1 to 3 parts of a thickener, 4 to 8 parts of an ultraviolet absorber, 6 to 8 parts of titanium dioxide, and 9 to 12 parts of talcum powder. According to a preparation method, styrene-acrylic emulsion, the heat-reflecting heat-insulating powder, the heat-resistance mixture, and the wear-resistant reinforcing agent are added, so that the heat insulation paint is provided with excellent water resistance, oil resistance, heat resistance and aging resistance; bamboo charcoal fiber is added, so that the heat insulation paint is capable of absorbing moisture, drying, deodorizing, and preventing bacteria; the thickener is added to prevent filler precipitation, and control the rheological property of construction process. The heat insulation paint possesses various properties; the suitable application range is very wide; the production steps simple; andit is convenient for popularization.