The invention discloses a ceramic coating material with characteristics of high-temperature resistance, high blackness, coking resistance and corrosion resistance, wherein the ceramic coating materialcomprises a binder, a filler, an auxiliary agent and water, the binder comprises, by mass, 7-15% of silica sol, 5-7% of styrene-acrylic emulsion, 1-3% of sodium oxide, and 3-5% of alumina monohydrate, and the filler comprises, by mass, 2-5% of zirconia, 1-3% of iron oxide red, 1-3% of silicon nitride, 0.2-0.5% of titanium nitride, 1-3% of magnesium oxide, 3-6% of chromium oxide, 1% of alumina, 0.5-1% of copper oxide, 5-7% of kaolin, 1.9-2.5% of mica powder, 0.5-0.7% of sodium-based bentonite, 1-3% of cerium oxide, 1-3% of neodymium oxide, 1-3% of lanthanum oxide, 1-3% of yttrium oxide, 0.2-0.4% of molybdenum oxide, and 1-3% of niobium oxide.