The present application relates to the technical field of tourism product management, and particularly relates to a tourism product advertisement putting method and
system based on
big data; a tourism product that has been opened is marked as a played product, and product tags corresponding to each played product are obtained; then a currently logged-in user is marked as a
current user, a current tag of the
current user and customer tags of played tourists of each played product are matched to obtain a first matching value of each played product relative to the
current user, a played product with the highest first matching value is marked as a
reference product of the current user, and all other tourism products except the
reference product are marked as candidate products of the current user, and a second matching value of other candidate products relative to the
reference product is further obtained based on the reference product; then each candidate product is arranged in descending order of the second matching value and combined with the reference product to obtain a promotion sequence, so as to improve the accuracy of advertisement putting.