The disclosed process removes or reduces impurities such as asphaltenes, solids (especially solid fines), sulfur, metals, chlorides, water, salts, and acids from bitumen, oil sands, and crude oils with a wide range of gravities. A crude source composition is contacted with one or more zeolite materials to remove asphaltenes, solids, sulfur, NSO, metals, chlorides, water, salts, and/or acids from the composition. The crude source is typically diluted with a hydrocarbon solvent such as naphtha before contacting the zeolite(s). The disclosed processes represent an improvement over prior and presently available processes because the disclosed processes are capable of processing emulsions.