The invention discloses a cosmetic capable of eliminating striae gravidarum and scars, which is prepared by the following components: 1.8-2.3 parts of 1,3-butanediol, 1.6-2.4 parts of nicotinamide, 0.08-0.13 part of allantoin, 0.05-0.6 part of preservative, 0.8-1.3 parts of cell growth factor, 0.6-1.5 parts of VB2, 0.85-1.35 parts of asiaticoside, 2.0-3.0 parts of cocoa oil, 2.5-3.5 parts of collagen, etc. The cosmetic can ensure skin to be moist and soft, promote cell growth, quicken wound healing, promote wound surfaces of skin and mucosa to heal, shrink scar, quicken the repair of injured epidermic cells, and strengthen regeneration ability of epidermic cells, thus enabling skin to be full, keeping skin elasticity and strengthening skin physiological function. The cosmetic is safe and reliable without any toxic or side effect, can narrow, shallow, lighten and fade away striae gravidarum and scars with effective repair rate of 100%, harmlessly repair scar cells, prevent pigmentation, promote normal growth of skin cells, update scar tissue, recovery original memory of skin and restore beautiful skin.