The invention discloses an electrode active material for a lead-acid storage battery. The electrode active material comprises lead powder and a non-metallic titanium compound; the lead powder comprises one or more kinds of metal lead powder, ball-milling lead powder, Barton lead powder, Pb<2>O powder, PbO powder, Pb<2>O<3> powder, Pb<3>O<4> powder and PbO<2> powder; and the non-metallic titanium compound comprises one or more kinds of titanium sulfide, titanium nitride, titanium boride, titanium carbide, titanium hydride, titanium hydroxide, titanium silicide, a symbiotic blend of the abovementioned compounds on an atomic micro level or atomic cluster level, and doped compounds formed by doping the abovementioned compounds with one or more kinds of F, Sb, Sn, Ca, Bi, Co, Ca, Al, Mg, N, P, O and C. By virtue of the electrode active material for the lead-acid storage battery with an improved formula, the specific power, specific energy, charging-discharging efficiency, cycle life, low-temperature performance and the like of the lead-acid storage battery can be obviously improved.