The invention provides a novel high-gloss environmentally-friendly paper dye and a preparation method thereof, and relates to the technical field of paper dyes, wherein the novel high-gloss environmentally-friendly paper dye is prepared from the following raw materials: modified starch, nanometer titanium dioxide, a polyvinyl alcohol resin, a pearlescent pigment, carboxymethyl cellulose, xanthan gum, a thickener, an anti-foaming agent, and deionization water. According to the present invention, the novel high-gloss environmentally-friendly paper dye has characteristics of health, environmentalprotection, stable chemical property, safety, reliability, convenience and practicality, can be stably stored for a long time, does not contain formaldehyde and volatile organic substances, and is beneficial to human health; and with the application of the dye in paper surface printing, the paper surface is beautiful, smooth, delicate, good handfeeling, natural and straight, the dyed paper does not easily fade after being used for a certain time, and has good stability, and the paper further has advantages of good pearlescent effect, high gloss and good color fidelity.