The invention discloses a halogen-free flame-retardant cable material, which is composed of the following raw materials in parts by weight: 62-67 parts of methyl vinyl silicone rubber, 30-35 parts of polystyrene, 7-11 parts of fumed white carbon black, 4-7 parts of talcum powder, 5-9 parts of attapulgite, 2-5 parts of dibasic lead phosphite, 6-10 parts of tricresyl phosphate, 3-6 parts of dilauryl thiodipropionate, titanic acid 2-5 parts of tetraisopropyl ester, 2-5 parts of ultraviolet absorber UV531, 1-3 parts of anti-aging agent IPPD, 2-5 parts of antioxidant MB, 3-6 parts of polyvinylpyrrolidone, 7-parts of zinc stearate 11 parts, mica powder 5-9 parts, halloysite 3-7 parts. The invention also discloses a preparation method of the halogen-free flame-retardant cable material. The cable material prepared by the invention has excellent flame retardant performance, does not contain halogen components, does not emit toxic smoke when burning, avoids secondary disasters, and has high safety.