The invention discloses an automatic scrape coating equipment for neodymium iron boron products. The automatic scrape coating equipment comprises a conveying platform, a tray, material upper and lowermechanisms, a baking mechanism, a turn-over mechanism and a scrape coating mechanism, the scrape coating mechanism comprises a jacking device and a scrape coating device, the jacking device is located under the conveying platform, the scrape coating device is located above the conveying platform, the scrape coating device comprises a scrape coating groove, a transverse-moving air cylinder, lifting air cylinders and a scrape coating plate, the bottom of the scrape coating groove, with a certain thickness, is provided with an opening which is matched with the size of a material, the lifting aircylinders are perpendicular to the movement direction of the material and located above the scrape coating groove, the scrape coating plate is installed on the front and rear lifting air cylinders, the lifting air cylinders are connected with the transverse-moving air cylinder; and when the scrape coating plate is lowered to the bottom of the scrape coating groove, the scrape coating plate is closely fitted with the bottom and side edge of the scrape coating groove. According to the automatic scrape coating equipment for the neodymium iron boron products, the problem of paint splashing does not exist, and more than 30% of the paint cost is saved.