The invention provides an industrial pulverized coal boiler burning device used for spraying ammonia in the center of a burner, and relates to the technical field of industrial pulverized coal boilers. The problems that according to an existing horizontal industrial pulverized coal boiler, the NOx emission amount is high, the NOx emission reduction cost is high, the burnout condition of pulverized coal is poor, the adjusting capacity for load change is poor, the boiler thermal efficiency is low, and slagging is severe are solved. The burning device comprises a primary air pipe, a direct flow secondary air pipe, a rotational flow inner secondary air pipe, a rotational flow outer secondary air pipe, a mixer, an amino reducing agent conveying pipe, a concentrated pulverized coal conveying pipe, a hearth and a two-stage over-fire air system. The primary air pipe, the direct flow secondary air pipe, the rotational flow inner secondary air pipe and the rotational flow outer secondary air pipe are sequentially arranged from inside to outside. The amino reducing agent conveying pipe and the concentrated pulverized coal conveying pipe are connected with the inlet end of the mixer. The outlet end of the mixer is connected with the inlet end of the primary air pipe. The two-stage over-fire air system is arranged on the wall of the hearth. The burning device is used for an industrial pulverized coal boiler.