The present invention addresses the problem of providing a thermoelectric conversion material which comprises a full Heusler alloy and with which the performance coefficient can be improved. In orderto solve the above problem, provided is a thermoelectric conversion material comprising a full Heusler alloy represented by composition formula (Fe1-xM1x) 2+sigma (Ti1-yM2y) 1+phi (A1-zM3z) 1+omega. In the Fe-Ti-A ternary phase diagram, the composition is within a hexagon formed by peaks at (50, 37, 13), (45, 30, 25), (39.5, 25, 35.5), (50, 14, 36), (54, 21, 25) and (55.5, 25, 19.5). Moreover, theamount of change [delta]VEC in the average electron number VEC in terms of x=y=z=0 satisfies 0<|[delta]VEC|<=0.2 or 0.2<|[delta]VEC|<=0.3.