The invention discloses a full-automatic excitation rotor winding machine which comprises a tensioning unit, a winding unit and a mold unit which are arranged in a linear longitudinal sequence. The die unit comprises a die set, a cutting mechanism, a shaping mechanism, a paper feeding mechanism and a wire hook mechanism, wherein the cutting mechanism, the shaping mechanism, the paper feeding mechanism and the wire hook mechanism are arranged on the periphery of the die set in a circumferential array mode. According to the invention, automatic forming, feeding, winding and reversing of slot paper are achieved through cooperation of the tensioning unit, the winding unit, the mold unit, the PLC and other devices, so that manual winding is replaced, the production quality is guaranteed, the production working time is shortened, and the production efficiency is improved. The winding machine is compact in structure, cost-saving, high in working efficiency, low in production cost, good in product quality, high in yield and high in equipment utilization rate, and the labor cost and the labor intensity are reduced.