The invention discloses a preparation method for a novel reflective material. The preparation method comprises the steps that 1, elastic stretching resin and reflective glass beads are uniformly blended at the ratio of not less than 100:43, so that a first reflective mixture is formed and used for standby application; 2, a sheet is provided; 3, the first reflective mixture is printed on the surface of the sheet through a silk screen; 4, the sheet is subjected to constant temperature furnace roasting and natural cooling; 5, silver powder and elastic stretching resin are uniformly blended at the ratio of 100:400, so that a second reflective mixture is formed and printed on the backface of the sheet; 6, the sheet is subjected to constant temperature furnace roasting and natural cooling; 7, printing patterns are printed on the surface and the backface of the sheet; 8, the sheet is subjected to constant temperature furnace roasting and natural cooling; 9, the sheet is totally dried through drying equipment; 10, the sheet is roasted through an oven; 11, the sheet is molded through molding equipment; 12, machining and trim treatment are conducted; 13, integral molding is conducted through EPS molding equipment, foaming equipment and steaming equipment; 14, trim treatment is conducted again, an EPS material is poured into a mold, and then demolding is conducted after cooling; and 15, after demolding is completed, a protective film is pasted on the sheet.