The invention provides a tin telluride-based thermoelectric material and a preparation method thereof, the tin telluride-based thermoelectric material comprises the following components: tellurium, tin and aluminum, and the molar ratio of tellurium to tin to aluminum is (1-2): (1.9-2.1): (0.01-0.06). The preparation method of the tin telluride-based thermoelectric material comprises the followingsteps: respectively weighing tellurium, tin and aluminum, uniformly mixing to obtain a mixed raw material, adding the mixed raw material into a ball milling tank, vacuumizing, introducing mixed gas, and carrying out ball milling at the rotating speed of 400-480rpm for 15-20h to obtain mixed powder; and carrying out plasma sintering on the mixed powder to obtain the tin telluride-based thermoelectric material. The aluminum element is doped in the tin telluride, so that the vacancy defect of the material is overcome to a certain extent, the lattice thermal conductivity is reduced, the electricalconductivity of the material is improved, the problems of poor electrical conductivity, potential safety hazards, environmental pollution and the like are effectively solved, and the tin telluride material is convenient to popularize and use.