The invention discloses a wall insulating coating and a preparation method thereof. The coating is prepared from water, organic silicone modified styrene-acrylic emulsion, a defoaming agent, titaniumdioxide, talcum powder, bamboo charcoal, resin, an insect-proof and bacteriostatic agent, a foam removing agent, a dispersing agent, nanoscale ceramic microbeads and dyes. The preparation method of the wall insulating coating comprises following steps: the organic silicone modified styrene-acrylic emulsion and the resin are added to water and stirred uniformly; the bamboo charcoal is ground into particles with particle size being smaller than 0.01 mm; the bamboo charcoal particles, titanium dioxide, the talcum powder, the insect-proof and bacteriostatic agent, the foam removing agent, the dispersing agent, the nanoscale ceramic microbeads and the defoaming agent are added to the mixed solution and stirred uniformly; a primary material obtained after stirring is left to stand; the dyes withdifferent colors are selected and added to the primary material, and the coating is prepared. The wall insulating coating is better in insulating effect, construction operation is simple, the insulating effect of a building structure can be improved, so that energy consumption of air conditioning refrigeration is reduced, and energy is saved.