The invention discloses an automatic die exchanging system of a small pressing machine. The automatic die exchanging system comprises a die exchanging trolley, a built-in module, a die library module and an electric system. The die exchanging trolley is used for exchanging, moving and transferring dies, the built-in module is used for assisting to complete transfer of the dies between the die exchanging trolley and the small pressing machine, the die library module is used for storing the dies, and the electric system is used for controlling and monitoring die exchanging processes. The built-in module is arranged on the small pressing machine, the die exchanging trolley is movably arranged between the built-in module and the die library module, and the electric system is used for controlling and connecting the built-in module and the die exchanging trolley. By the automatic die exchanging system, modularization and automatic die exchanging which can be flexibly adjusted and matched according to differential demands are realized. Meanwhile, optional exchanges of multiple dies in one device and in-turn exchange function of on-line multiple devices are realized, exchanging efficiency can be improved, exchanging security can be enhanced, exchanging operation workers can be reduced, and automatic production needs can be met.