The invention provides a soft environment-friendly polyolefin cable material prepared from the following raw materials in parts by weight: 20-30 parts of a PE resin powder, 40-50 parts of EVA, 10-15 parts of a POE elastomer, 4-5 parts of ACR resin, 20-30 parts of magnesium hydroxide, 20-30 parts of aluminum hydroxide, 10-20 parts of a talcum powder, 4-5 parts of molybdenum trioxide, 2-3 parts of iron oxide, 8-10 parts of tributyl citrate, 1-2 parts of an antioxidant 1010, 20-30 parts of triethyl O-acetylcitrate, 1-2 parts of pentaerythritol, 1-2 parts of melamine cyanurate, 1-2 parts of polytetrafluoroethylene, 1-2 parts of stearic acid, 1-2 parts of paraffin, and 8-10 parts of a modified filler. The cable material has high softness degree and excellent mechanical properties, and can meet use in communication cables, weak electric cables and other industries having higher demands on the cable softness degree.