The invention provides a novel aluminum veneer pre-roll-coating production line and a process technology and relates to the technical field of machinery. A series of key technologies including alkaline washing, cleaning, passivation, coating, printing and drying are adopted, and a front conveying belt, an alkaline washing machine, a cleaning machine, a chromate-free passivation device, a baking oven, a precise single-roller priming paint coating machine, a far infrared baking oven, a three-roller coating machine, a far infrared device, a multi-color stereoscopic printing machine, a far infrared machine, a precise single-roller priming paint coating machine, a curing baking oven and a rear conveying belt are sequentially placed to form the novel aluminum veneer pre-roll-coating production line. The process technology is that an aluminum veneer pre-roll-coating product is manufactured through feeding, alkaline washing, cleaning, passivation, air-drying, priming paint roll-coating, far-infrared heating and curing, finishing coat roll-coating, secondary far-infrared heating and curing, multi-color printing, third far-infrared heating and curing, varnish roll-coating, heating and drying and film coating and off-line operation. The novel aluminum veneer pre-roll-coating production line and the process technology are used for aluminum veneer roll-coating and are novel in concept, reasonable in design, simple and ingenious in structure, stable and reliable in effect and low in cost and facilitating manufacture, usage and popularization.