The invention relates to a purple heart pitaya planting and a cultivating method. The method comprises the steps that 1, seeding stage management: at the early stage of characterization , one time of watering is conducted every 2 to 3 days, and timely drainage is conducted in rainy season; 2, at the initial planting period, emergency crops can be interplanted in a new orchard. Sod culture is adopted to the cultivating management once the pediciel of the pitaya climbs to the top of a pillar. Ridge plowing and root covering are conducted according to the root baring situation after raining, and ridge plowing to protect seeding is conducted in winter in the new orchard; 3, scientific fertilizer and water index; 4, pruning; 5, flower and fruit thinning and fruit bagging; 6, pest control: priority is given to the agricultural, physical and biological control, and chemical control is supplemented; 7, reaping and marketing timely. According to the purple heart pitaya planting and cultivating method, three-dimensional management is adopted into the planting of the purple heart pitaya, the production management is convenient, the taste of the purple heart pitaya is good, and the yield is high.