The embodiment of the application discloses a method, device and
electronic equipment for generating a design scheme, the method comprising: establishing a knowledge tag set; establishing a design material information set; establishing a design template set; in the process of generating a design scheme for a target commodity object by using a target design template, determining a corresponding target
information field according to target knowledge tag information associated with a material position in the target design template, and obtaining a value of the target commodity object on the target
information field from a commodity object information
library; and mapping the value of the target commodity object on the target
information field to content to be displayed in the material position according to design material information associated with the material position. Through the embodiment of the application, the picture / video synthesis effect can be improved, so as to effectively improve the browsing and
purchasing conversion rate of the commodity object.