A disclosed friction material comprises the following raw material components in parts by volume: 6-26 parts of a binder, 10-40 parts of rubber powder, 5-30 parts of reinforced fibers, 5-21 parts of a friction increasing filler, 10-25 parts of an anti-friction filler and 5-36 parts of other fillers, wherein the reinforced fibers are a composition of aramid pulp, mineral fibers, potassium titanate whiskers and needle-like wollastonite, the antifriction filler is a composition of a carbon material, metal sulfide and polytetrafluoroethylene powder, and the other fillers comprise fluorite, flaky iron oxide, mica and calcium hydroxide. According to the friction material, coefficient decline and metal inlay under the humid working condition are remarkably improved, the brake service life of the composite brake shoe prepared from the friction material is prolonged, the mechanical strength of the composition brake shoe is improved, the invention further provides a preparation method of the composite brake shoe, toluene organic solvents are not used, the environmental protection property is effectively improved, and the working environment of workers is optimized.