The invention provides an optically variable anti-counterfeiting pure red pigment. The anti-counterfeiting pigment comprises a central reflecting layer, a first dielectric layer, a first half-absorption layer, a second dielectric layer and a second half-absorption layer. The first dielectric layer and the first half-absorption layer are outwardly, sequentially, circularly and symmetrically arranged from the central reflecting layer. As the outermost layer of the anti-counterfeiting pigment, the second dielectric layer and the second half-absorption layer are symmetrically arranged on the two sides of the central reflecting layer. The rest can be done in the same manner. That means, along with the increasement of the total number of the layers, the layers are outwardly and symmetrically in radiation distribution from the central reflecting layer. According to the technical scheme of the invention, the pigment is of a N-layer symmetrical structure, and is constructed based on the multi-beam destructive interference condition for reflection beams within the wavelength range of blue and green light beams, wherein N=7, 9, 11, 13....,7+(2n). Meanwhile, the multi-beam constructive interference for reflection beams within the wavelength range of red light beams is ensured at the same time. Therefore, the pigment is displayed within the color range of pure red chromaticity.