The invention discloses a novel environmental protection TPU advertising cloth, which comprises a base cloth and TPU films at two sides of the base cloth. The TPU film comprises the following components in parts by weight: 50-65% of thermoplastic polyurethane, 5-10% of aliphatic diisocyanate, 10-20% of carboxymethylcellulose sodium, 5-10% of anatase-type nano titanium dioxide, 3-8% of a modified ultraviolet ray absorber, 2-5% of a butyl reclaimed rubber, 1-4% of paraffin oil, 0.5-1.2% of a flatting agent, and the balance of an environment-friendly solvent. The employed TPU material has the advantages of no odour, easy processing, and low cost, and is 100 percent recyclable, can substitute PVC, and can effectively improve the yellowing problem of the advertising cloth due to long-term irradiation; the employed modified ultraviolet ray absorber makes the ultraviolet ray transmittance being 5%, the used butyl reclaimed rubber has the efficacy for preventing shock and reducing noise, and is obtained by processing and refining the waste and old butyl rubber, the waste is used, and the used butyl reclaimed rubber has the advantages of economic performance and environmental protection; the polyester filament gridding cloth and a TPU film solution enable on-line applying through a lamination machine, and no glue is added.