The invention provides a bonded NdFeB (neodymium, ferrum and boron) magnet. The magnet comprises the following raw materials in percentage by weight: 80-95 percent of NdFeB powder, 0-20 percent of ferrite rubber magnetic powder, 0-20 percent of rubber, 0-20 percent of functional plastic, and the balance of assistant. The invention further provides a preparation method of the bonded NdFeB strong magnet. With the adoption of the bonded NdFeB strong magnet and the preparation method thereof, the produced product is soft, small in brittleness, high and stable in magnetic property, easy to be assembled, and various specifications and dimensions can be easily formed, and meanwhile, the preparation cost is low, the efficiency is high, the energy is saved the consumption is reduced; and moreover, the magnet and the method are environment-friendly and halogen-free, and are pollution-free for the environment.