The invention discloses scorch sweet aroma electronic cigarette juice which comprises, by mass, 50% to 70% of propylene glycol, 5% to 10% of glycerin, 5% to 15% of deionized water, 5% to 15% of natural scorch sweet aroma style spice, 4% to 8% of scorch sweet aroma cigarette extracts, 2% to 6% of cigarette essence and 2% to 6% of thickeners, wherein the natural scorch sweet aroma style spice is composed of fenugreek extracts, endive extracts, malt extracts, coffee extracts, flos farfarae extracts, daisy extracts, magnolia flower extracts and fructus momordicae extracts in a mixed mode. Smoke generated by the electronic cigarette juice is close to smoke of a traditional cigarette, the typical scorch sweet aroma characteristic is achieved, fragrance is mellow, aftertaste promotes saliva secretion, and demands of a smoker for the smoke can be met; in addition, the flos farfarae extracts, the magnolia flower extracts, the fructus momordicae extracts, the endive extracts and the malt extracts are common throat wetting and cough relieving medicine, and irritation of the smoke to the mouth, the throat and the lungs can be effectively reduced.