The invention relates to a rare-earth/rubber composite material easily subjected to laser engraving. The rare-earth/rubber composite material easily subjected to laser engraving, provided by the invention, has the advantages that the quality of laser engraving can be guaranteed, the speed of engraving can be increased, the cost is reduced, and the absorption rate of laser is increased. The composite material is mainly prepared from the following ingredients in parts by weight: 100 parts of rubber, 1-200 parts of inorganic nano rare-earth compound, 0.5-80 parts of coupling agent, 0-10 parts of zinc oxide, 0-10 parts of stearic acid, 0-100 parts of reinforcing filler, 0-200 parts of flame retardant, 0-200 parts of flame-retardant synergist, 0.1-15 parts of cross-linking agent, 0-20 parts of accelerant, 0-20 parts of anti-aging agent and 0-100 parts of plasticizer, wherein the inorganic nano rare-earth compound is one or a randomly-proportioned mixture of more than two of nano rare-earth oxide, nano rare-earth chloride, nano rare-earth sulfide, nano rare-earth carbonate, nano rare-earth nitrate, nano rare-earth sulfate and nano rare-earth hydroxide, and rare-earth elements are selected from scandium, yttrium, lanthanum, cerium, praseodymium, neodymium, samarium, europium, gadolinium, terbium, dysprosium, holmium, erbium, thulium, ytterbium and lutetium.