The invention discloses a high-temperature-resistant invisible anti-counterfeiting material for sanitary ceramics as well as a preparation method and application of the high-temperature-resistant invisible anti-counterfeiting material. The high-temperature-resistant invisible anti-counterfeiting material comprises the following raw materials in percentage by mass: 93-97% of a component A and 3-7% of a component B. The component A comprises 22-32% of quartz, 22-32% of feldspar, 10-16% of calcite, 2-3% of aluminum oxide, 10-15% of zirconium silicate, 3-7% of kaolin and 3-7% of dolomite. The component B is prepared from 22 to 32 percent of quartz, 2 to 3 percent of aluminum oxide, 8 to 12 percent of lanthanum trioxide, 25 to 30 percent of tourmaline, 9 to 11 percent of zinc oxide and 18 to 22 percent of thorium dioxide. The high-temperature-resistant invisible anti-counterfeiting material for the sanitary ceramics is obtained by calcining the component B, mixing the calcined component B with the component A, carrying out ball milling, and conducting crushing by using a roller machine. According to the invention, the spontaneous polarization characteristics of lanthanum trioxide, tourmaline, thorium dioxide and the like are utilized, under the irradiation of a specific light source, a fluorescent effect can be generated, information display is caused, and the invisible effect of anti-counterfeiting and anti-channel conflict information is realized. The prepared high-temperature-resistant invisible anti-counterfeiting material can adapt to high-temperature calcination of sanitary ceramics at 1200-1240 DEG C, and the technology is not found in the bathroom industry temporarily.