The invention relates to a hot-rolled steel plate flocking and embossing process and special equipment for the same. The process comprises the following steps: unreeling; front storage and deviation correction; material pretreatment; glue spreading; flocking; fluff absorption; drying; fluff recovery; cooling and brushing; back storage; embossing; reeling. The special equipment provided by the invention comprises an unreeling device, a front storage device, a double-roller deviation correcting device, a cooling tank, a passivating device, a passivating and drying device, a roller glue spreader, an electrostatic flocking machine, a fluff absorbing device, a drying room, a fluff recovery device, an air cooling room, a first brushing box, a back storage device, a second brushing box, an embossing device and a reeling device which are connected in sequence. By using the process and special equipment provided by the invention, hot-rolled flocked and embossed plates can be continuously produced in a large scale, the production efficiency is high, and the product quality is reliable. A product produced by using the special equipment provided by the invention is strong in upright pile feeling, attractive and bright in color, soft in touch, environment-friendly, fireproof, anti-sweat, capable of absorbing sound and light, and favorable in ray diffuse reflection effect.