The present invention discloses an ultra-durable self-cleaning reflective insulation simulation coating. The ultra-durable self-cleaning reflective insulation simulation coating includes the following components: water, an antifreeze, a thickener, a wetting agent, a dispersing agent, an antifoaming agent, a multifunctional additive, a pH adjusting agent, a bactericide, rutile titanium dioxide, an environmentally-friendly colored mixed-phase inorganic pigment, a coalescing agent, a dry film fungicide, a self-cleaning additive, a modified fluorocarbon emulsion, a covering hollow micro-emulsion, high-strength hollow glass beads, and hollow ceramic micro powder. The environmentally-friendly colored mixed-phase inorganic pigment adopted in the coating has excellent durability, excellent infrared-reflection function, and excellent insulation and cooling, and environmental protection and energy saving effect; additionally, the pigment also has a function of simulating chlorophyll, so the coating can be used for simulation in national defense and military fields; and the coating of the present invention has excellent resistance to staining, yellowing, alkali, acid rain, and salt spray, and ultra-long weather resistance, ultra-long durability and self-cleaning function.