The invention belongs to the field of organic semiconductor materials, and discloses a novel anthracene luminescent material, a preparation method and applications thereof; the preparation method includes the steps of: in an inert gas atmosphere, performing a bromination reaction to anthracene, 9-bromoanthracene or 9,10-dibromoanthracene as raw material with addition of a bromination agent under catalysis by metal or Lewis acid; then performing palladium-catalyzed coupling reaction to introduce substituent groups on the 2nd, 3rd, 6th, 7th, 9th and 10th or 2nd, 3rd, 6th, 7th and 9th loci of theanthracene. The luminescent material has a symmetrical functionalized molecular structure of anthracene, so that luminescent intensity, color purity and stability are improved. For the first time, through catalysis, the substituent groups are introduced onto the 2nd, 3rd, 6th, 7th, 9th and 10th or 2nd, 3rd, 6th, 7th and 9th loci of the anthracene, so that molecular planarity is damaged and [pi]-[pi] stacking is inhibited, thus improving the luminescent efficiency and quantum yield performance of the material are enhanced, controlling the luminescent range of the material, inhibiting crystallization, improving film-forming property and improving charge transmission performance.