The invention discloses a wear-resistant and anti-ageing automotive rubber damping piece material. The wear-resistant and anti-ageing automotive rubber damping piece material comprises the following raw materials in parts by weight: 20-30 parts of natural rubber, 20-25 parts of butyl rubber, 10-15 parts of butadiene rubber, 20-25 parts of wear-resistant polyvinyl chloride masterbatches, 4-7 partsof talcum powder, 2-5 parts of a toughener, 2-4 parts of an antioxidant, 1-4 parts of an anti-ageing agent, 1-3 parts of a coupling agent, 3-9 parts of mineral oil, 3-6 parts of a maleic anhydride compatilizer, 3-7 parts of paraffin, 5-8 parts of nano barium sulfate, 2-5 parts of modified nano silicon nitride, 1-3 parts of potassium stearate, 2-5 parts of a promotor, 2-4 parts of a crosslinking agent, 1-2 parts of zinc borate and 3-7 parts of sulphur. The wear-resistant and anti-ageing automotive rubber damping piece material is reasonable in formula, the compatibility of various components isgood, and the prepared damping material has the advantages of high damping coefficient, high resilience force, damping ability, high temperature resistance, ageing resistance, creep resistance, wearresistance, good flame retardant and the like, and is suitable for automotive damping products.