The invention provides art pigment high in gloss and tinctorial yield. The art pigment is prepared from, by weight, 70-80 parts of pigment powder, 50-60 parts of vegetable glue, 2-4 parts of a non-ionic surface active agent, 1-3 parts of a brightening agent, 2-4 parts of a corrosion remover, 8-12 parts of talcum powder, 3-5 parts of sodium alga acid, 60-80 parts of distilled water and 5-10 parts of polyvinyl alcohol. The invention further provides a preparation method. The added non-ionic surface active agent is absorbed on surfaces of small pigment molecules through intermolecular forces playing a dispersion effect, pigmenting property of the pigment is improved, gloss of the pigment can be effectively improved by adding the brightening agent, and the prepared art pigment is bright in color, good in tinctorial strength, and high in quality of paintings.