The invention provides a rubber-type pressure-sensitive adhesive. The rubber-type pressure-sensitive adhesive comprises the following components in part by weight: 10-20 parts of natural rubber, 15-20 parts of styrene-butadiene rubber, 10-15 parts of chloroprene rubber, 3-6 parts of ethylene-propylene-diene monomer, 2-4 parts of stearic acid, 3-5 parts of phenolic resin, 1-2 parts of coumarone resin, 2-4 parts of epoxy resin, 20-30 parts of ethyl acetate, 5-10 parts of glycol ether acetate, 3-6 parts of tackifier, 3-6 parts of dioctyl phthalate, 3-8 parts of hexyldioctyl ester, 10-15 parts of polyvinyl alcohol, 10-15 parts of paraffin wax, 5-10 parts of pine tar, 5-10 parts of N,N'-diphenyl-p-phenylenediamine, 10-20 parts of naphthenic oil, 2-5 parts of N,N,N-tri (polyoxypropylene polyoxyethylene) amine, 2-3 parts of ethoxylate amine, 1-2 parts of benzotriazole and 1-2 parts of hindered amine. The rubber-type pressure-sensitive adhesive is strong in adhesion and good in durability; and after thermal aging, an adhesion test shows that the adhesion still lasts more than four hours and a release force test shows that the release force lasts more than 7 hours.