The invention discloses an environment-friendly lead-free easily-cutting anti-heat-cracking brass alloy material and a preparation method thereof. The brass alloy material is characterized by comprising, by weight, 58-64 parts of Cu, 0.4-1.5 parts of Bi, 0.3-0.7 part of Sn, 0.03-0.2 part of Se, 34-41 parts of Zn, and less than 0.2 part of other impurities. The alloy material with the required specifications is prepared through the steps of conventional material preparation, batching, smelting and cold and hot machining. The tensile strength sigma b of the brass alloy material is 400-550 MPa, the hardness HRB of the brass alloy material is 65-80, and the elongation delta of the brass alloy material is greater than 10%. The contents of Pb, Fe and Cd of the brass alloy material meet the national standards, and the brass alloy material has excellent cutting performance and cold and hot machining performance and is applicable to various kinds of connecting parts, valves, valve rod bearings, plumbing bathroom accessories, electronic products and clock instruments.